Best 10 Local Streetwear Brands in Indonesia You Should Know

This article rounds up the best streetwear brand Indonesia has to offer—names that matter in the scene, that move beyond logo slaps, and that truly reflect where Southeast Asian streetwear is going next.

Here’s a curated list of brands that matter right now, including cultural disruptors, material innovators, and community-first thinkers.

1. Boring Monday

Let’s start with the obvious. Boring Monday isn’t just another streetwear brand—it’s a platform for commentary, culture, and craftsmanship. Focused on no-waste denim, limited drops, and storytelling-driven fashion, the brand merges slow fashion ethos with graphic punch.

• Known for: Raw denim, distressed silhouettes, narrative-infused tees

• Aesthetic: Magazine-style visuals, punk-influenced minimalism, quiet rebellion

• Why it stands out: The brand doesn’t chase trends. It distills moments.

Boring Monday blurs the line between editorial fashion and streetwear—built for thinkers, not just consumers.

👉 Explore the products here.

2. Dominate Jakarta

Founded in 2013, Dominate offers a militaristic, utilitarian approach to streetwear. Inspired by classic Americana and workwear, it blends technical garments with graphic narratives that reflect Jakarta's raw energy.

• Known for: Overshirts, cargo pants, graphic long-sleeves

• Cultural weight: Strong roots in skate and music scenes

Dominate keeps things grounded, tactical, and always ready for the next movement.

3. Elhaus

If Boring Monday leans conceptual, Elhaus is technical elegance. A Jakarta-based label that takes cues from archival menswear, military tailoring, and contemporary craftsmanship.

• Known for: Modular garments, selvedge denim, engineered seams

• Collaborations: Has worked with international fashion media and retailers

This isn’t fast fashion. It’s gear for the urban tactician.

4. Public Culture

Probably one of the most visible Indonesian streetwear exports, Public Culture is all about pop, irony, and subversive graphics.

• Known for: Statement tees, everyday sets, bold branding

• Vibe: Bright, sarcastic, youth-coded

With campaigns that feel like zines and clothes that speak internet fluently, Public Culture is built for the social media generation.

5. Pot Meets Pop (PMP)

Denim lovers, take note. Pot Meets Pop has been grinding since the early 2000s, and it’s one of Indonesia’s finest purveyors of street-smart denim.

• Known for: Selvedge denim, oversized fits, washed jackets

• Roots: Deep skate culture, local pride

Think Levi’s with an Indonesian soul and Tokyo street spirit.

6. Monstore

Launched in 2009, Monstore offers streetwear through a visual artist's lens. Often dark, dreamy, and otherworldly, it reimagines wardrobe basics with conceptual prints and cultural motifs.

• Known for: Oversized hoodies, illustrated tees, surreal graphics

• Collabs: Has worked with independent artists and muralists

Perfect for those who want their fashion with a side of philosophy.

7. UNTOLD

Simple, versatile, and clean, UNTOLD operates under the radar. Its essentials-based approach caters to those who want minimal branding and timeless functionality.

• Known for: Boxy tees, coach jackets, tone-on-tone basics

• Why it works: The less-is-more formula appeals to the quiet dressers

No loud logos. No filler. Just essentials done well.

8. Lucky Onez

More than just a fashion label, Lucky Onez is a movement rooted in skate, surf, and underground music. Originating in Bali, it fuses island energy with global street sensibilities.

• Known for: Washed-out prints, relaxed cuts, cultural grit

• Ethos: Island-based streetwear, built with community in mind

It’s casual, anti-pretentious, and soaked in subculture.

9. Sch

Short for "Still Care About Humanity," Sch is a Bandung-born label built on protest, poetry, and purpose. Every drop comes with a message.

• Known for: Graphic-heavy tees, patched denim, wearable commentary

• Standpoint: Radical design meets soft resistance

If your fashion comes with values, this is your brand.

10. OAT (One And The Other)

One of the newer labels to watch, OAT bridges quiet luxury with modular streetwear. It offers a tailored-meets-loose approach that aligns with the new wave of Southeast Asian design.

• Known for: Layer-friendly fits, subdued palettes, textural contrast

• Future potential: High

Final Thoughts: Indonesia’s Streetwear Renaissance

What we’re seeing right now is not just a trend but a renaissance in Indonesian streetwear. These brands aren’t following—they’re leading: crafting their own visual codes, building slow-fashion communities, and turning Southeast Asia into a legitimate streetwear capital.

Whether you're into tactical layers, graphic anthems, or denim with a manifesto, there’s a local streetwear brand here for you. And this list? Just the beginning.

Support local. Style globally. Discover the full collection and story-driven drops at Boring Monday.